November 17th, 2005

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02:43 pm - on boobies and books for girls...

(29 comments | Leave a comment)

on boobies and books for girls... - graffiti.maverick — LiveJournal

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[User Picture]From: dgr Date: November 18th, 2005 - 08:56 pm (Link)
The purpose of the cover art is just to get you to stop and notice it on the shelf. To that end, anything which promotes sex, however slightly, will cause you to stop and take notice.

The fact that you stopped and read the title means that the cover-art marketing department succeeded.
[User Picture]From: chrismaverick Date: November 18th, 2005 - 09:28 pm (Link)
oh no doubt... the problem is, their target audience isn't 30-something black men. Their target audience is 14 year old white girls. What I'm wondering is "does the imagery on the covers make them stop and notice." And more importantly, do they notice and like it enough that they BUY. Grabbing eyeballs is one thing, it means nothing though unless you can converty it into sales.
From: (Anonymous) Date: November 18th, 2005 - 11:41 pm (Link)
I imagine that it plays off of (and reinforces) the societal custom of women being on display, or meant to be looked-at. The same marketing strategy is used to sell Teen magaize, Cosmo, Maxim or Playboy.

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